For each project,
the right audience.
Every story reveals a unique world, and when it reaches its intended audience it does more than get heard: it sparks emotions, forges deep connections, and ignites transformation.
My services
Film Marketing & Audience Design
Insightful, purpose-driven strategies to position your story and reach your audience.
Content & Communication
Clear, tailored messaging for pitch decks, social media, press kits and more.
Research &
Analysis
Audience research, market trends, and cultural insight – turned into a coherent plan.
Workshops &
Speaking
Training, lectures, masterclasses, and labs on film marketing and audience development.
About me
I’m Nicolò, a consultant and researcher specialised in the audiovisual industry.
I started developing an interest in storytelling and audiences while studying journalism at university, while kicking off my career as a local news correspondent. But when I took a module on the history of cinema, I knew right away that I wanted to work in the movie industry. So, I specialised in cinema, TV and multimedia production, started to collaborate with film festivals, and ended up completing a Ph.D. in Film Studies.
Browse my masterclasses and academic publications
Find what works
best for you
Whether you’re developing a feature or planning a launch, I adapt to your needs:
Online
Flexible and efficient – Great for remote consulting designed to fit your schedule, come up with a digital strategy, and hold follow-up sessions.
On-site
I’ll join you wherever you are – ideal for workshops, labs, or embedded support within your team or event. I am based in Milan (Italy) but work globally.
Hybrid
The best of both worlds – perfect for longer collaborations, strategic in-person sessions, or residential programmes with online follow-ups.
Audience Design is the process of creating audience awareness and engagement around films, from an early stage of development through a story-based and multi-angle approach.
It’s a methodology focused on designing meaningful connections between a story and its potential audience, by placing viewers at the heart of a film’s journey (audience-centric approach) – from development through distribution. It’s a framework developed and refined at TorinoFilmLab where I first trained in 2012 under the guidance of Lena Thiele and Valeria Richter. I continue to collaborate with TFL as a trainer and advisor across many of their programmes and initiatives, from the Audience Design Fund to TFL Extended and TFL Italia – Boost IT Lab.
Start with Lena Thiele and Valeria Richter’s handy free e-book released by TFL, Audience Design: An Introduction, available here.
We start with a conversation: your goals, your story, your vision. Then we dig deeper: through collaborative sessions, we cover audience breakdown, positioning, messaging, and identify awareness and engagement opportunities. In the end, you get a practical, tailor-made roadmap to guide your next steps, and a strategic document to keep with you and share with your partners.
It clarifies your project’s identity and value, making it stand out and exploring meaningful connections with the audience. It makes your application to secure partners and funding stronger. It maximises impact by leveraging available resources. It informs and inspires your distribution and communication plan. It builds a sustainable audience that can follow your future projects.
At any point – but the earlier, the better. A treatment or a full script draft are fantastic moments to start brainstorming and gently inform creative promotional decisions and approaches. Mid-production work focuses on building anticipation, while post-production strategies target distribution and release. Even completed films can benefit from a refreshed audience approach before festival submissions or release campaigns.
Audience Design works best when it grows with your project.
Every document is tailor-made to the specific project, but the essentials covered always include an initial overview (SWOT Analysis and challenges), USP and positioning (B2B/B2C), target audience profiles, benchmarking, early promotional ideas, recommendations for marketing assets and promotional materials, alternative loglines and short synopses (if needed). A strategy can be complemented by additional documents if requested, such as briefs for stills or additional visual research.
Whether you’re at the initial concept stage, development, or preparing for release, I’d be happy to discuss how I might support your project’s journey. Drop me a line at info@nicologallio.com or reach out on LinkedIn and Instagram.
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